See, the way I see it they’re insulting your intelligence. Who are “they”? THEY are the talking heads you see on TV and hear on the radio. And I’m convinced they’re trying to make you fat.
Every year at about this time all you see, hear and read about are people making the big three New Year resolutions – more money, quit smoking, and losing weight. Now, I don’t know the success rate of the first two, but as a fitness expert and someone who has helped dozens and dozens of folks lose weight and get in better shape, I can tell you (and statistics prove) that most people who resolve to lose weight in the New Year are doomed.
In fact, an article I just read on CNN.com said that most people who have a New Year resolution to lose weight will fail. In the same article, clinical psychologist Mark Crawford of Roswell, Georgia said that one reason people fail is because they sabotage themselves.
I believe this to be true. I’ve seen it myself. You’ll start off in mid to late December telling yourself that you will commit to losing weight starting the New Year. Over the weeks building up to the New Year you formulate a plan of sorts... to eat less, make better choices, exercise more, and pick up better habits. And that’s the EXACT roadmap to failure!
Here’s what I mean. Look, I’m going to be brutally honest with you, because I can’t see the “media” telling you this truth any time soon. The reason most people fail at losing weight in the New Year is because...
1. Your goals are probably unrealistic and so you’re already setting yourself up for failure.
2.You’re unprepared. Sure you have a general idea that you want to lose weight, but you most likely do not have a game plan.
3. Your goals are unclear.
4.You lack support. Because the going WILL GET TOUGH and your support system is what will see you through to your goal.
Imagine going to another country you’ve never been in before. Now imagine if I handed you a GPS but didn’t give you an address (a goal). You’d probably fail at getting to your destination, wouldn’t you? Now imagine if I said your destination was a house about 150 miles north. Well, you now have a general idea, but you’ll still never get to your destination and therefore fail. Get the picture?
Now imagine if I handed you a GPS AND gave you the address of the house you needed to end up at. Once you type your goal destination into the GPS, it will give you VERY specific turn by turn directions AND a very realistic timeline in which you’ll arrive.
Duh! Makes sense, right?
Yet, nearly 96% of all people who set weight loss goals for the New Year don’t know how much they want to lose. And if they can pin point a number they want to lose – they still don’t have a “turn by turn” game plan to get there.
Now the reason I’m on this soapbox and having this rant is because I’m sick and tired of good people being misled and being told half‐truths. Frankly, I hate the idea of a “New Year’s resolution”. That’s just way too much pressure on anyone. PLUS, the way I see it, you can do anything you want, anytime you want.
You don’t need to wait till the New Year. If you’re the type of person that I think you are, I’m willing to bet that you can do anything you put your mind to and you can do it whenever you want.
Now, if when you want is now, then start now. And if when you want is in the New Year, fine with me, start then. But do it because you made the decision to do it and not because the talking heads on TV and radio influenced you to do it. You don’t need permission from anyone. And you don’t need to wait for a new year.
So just dump the idea of resolutions and let me tell you about my New Year Revolution Challenge weight loss and get back into shape program. Let me give you some details of the New Year Revolution Challenge weight loss and get back into shape program.
‐I’ve designed the program to overcome the four fail factors mentioned above.
‐It’s a six week body transformation program specifically designed to burn fat and tone muscles while you workout with me and then to give you the coveted “after burn” effect so you can burn more fat once you leave here.
“After burn” is the state of heightened metabolism that takes place after a really good workout when certain variables take place during the workout session. In fact it’s scientifically proven that you can go into after burn and torch more calories for as much as 18 hours after a workout.
‐Each workout session is designed to put your body into “after burn” to help get the most fat loss during the six week program.
‐Here is the best part… THIS IS A CHALLENGE! The participant with the most points at the end of the program will win your choice of an iPad Mini or $350 cash. There are 4 ways of getting points including losing weight and % body fat. The prize will give you even extra incentive to work hard to start 2013 with a brand new iPad (or cash) and a new YOU!
‐The New Year weight loss Revolution starts on Monday, January 14th inside WOGA Frisco. Classes are Monday, Wednesday, and Friday at 5:30 am, 6:45 am, 8:15 am, and 5:30 pm.
‐The best, best part…. I want to make sure this program is within reach of anyone who wants to lose weight, burn fat, tone up, get support and reach your ideal weight.
So I’ve priced it very affordable, only $154. AND you are welcome to split the payments into two $77 payments, 30 days apart if you’d like.
Now, typically my training programs range from $187 ‐ $450 for four weeks. But like I said, I’ve priced this program at two payments of $77. That’s a really good deal!
‐ Now in addition to this being the most awesome weight loss program EVER.
I’m doing one more thing for you...
I’m going to back it up with my own money.
What I mean by this is, I’m so confident that you’re going to lose weight and be totally happy with my new New Year Revolution Challenge weight loss and get back into shape transformation program that I’m going to give you a full refund – no questions asked – if at the end of the six week program you feel it wasn’t everything I said it would be.Fair enough? I don’t see anyone else making that promise.
So since the program starts on Monday January 14th , and since I don’t have a huge place and so I can’t take on more than 18 people for this, and since it’s only two payments of $77, I’m guessing it’s going to fill up FAST because I’m sending this email out to hundreds of people on my email list.
Here’s what you need to do now...
Matt McGuire, NSCA-CPT